After years of social distancing and pent-up demand, U.S. families looking to experience large-scale attractions such as zoos and aquariums have taken off in 2022. While many of the changes we saw in the early days of the pandemic are a thing of the past, several changes to guest experience will be permanent, including how guests interact with you online. LaneTerralever’s “2022 Zoo & Aquarium Digital Customer Experience Report” ranks zoos and aquariums based on their web, social media, and brand experience.
Take a look at the top 3:
We sought to unearth what makes customers stay loyal to their preferred brands and how significant differences exist among generations, affluence, and gender in the customer journey. In our report, we spoke with 1,500 consumers across the United States to understand expectations around customer expectations and provide actionable insights to guide the next phase for brands to implement.
Throughout the report, we explore ways businesses can provide customer experiences that build lasting relationships and the best practices that separate the industry leaders from the rest.
Download the Report to learn more about the following:
Getting your marketing and digital customer experience right is critical to any attraction’s long-term success. We evaluated zoos and aquariums based on how well they performed in 3 areas, including:
There are significant key opportunities for marketing leaders to better engage with their customers across different avenues and the way these customers interact with brands as a whole. We’ve identified the most impactful findings through three key elements:
Download our report and watch our on-demand webinar where leading behavioral research and customer experience experts walk you through the critical insights uncovered by a national study of 1,500 consumers and unearth the hidden drives and expectations of today’s consumer. You’ll be armed with insights about Gen Z and how you can win their favor in this new competitive battlefield.